If you don’t buy a ton of PPC traffic, how do you get traffic to your shopping engine? One way is partnerships. But just saying you have a partnership is only the beginning. True partners actively promote each other.

Back in June 2007, TheFind announced a partnership with PayPal. It wasn’t clear at the time how much PayPal would promote its new shopping site, but they’ve been testing the waters. First with Back to School and then with Holiday shopping.

Well, it looks like PayPal is continuing to push the co-branded shopping site, this time, just in time for Valentine’s Day. I received an email from PayPal on Monday. I’d send you a link, but there wasn’t a ‘if you’re having trouble viewing this…’ link.

Here’s a snippet:

Clicking through, brings you to a not so pretty site (there are some major optimization opportunities), but it’s a first step. TheFind co-brand site is featured at the bottom of the page:

Not clear how these promotional activities are working, but you’d have to assume that both partners are happy if this is the third promo they’ve worked on together.