Accoona’s Buyer’s Edge

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According to Paid Content, Accoona pulled its IPO because of ‘unfavorable market conditions’.

I just glanced at the prospectus to find out a bit more about Buyer’s Edge, Accoona’s shopping comparison engine. Accoona purchased Buyer’s Edge for $5m. According to the document, Accoona only had 269 merchants registered as of May 30, 2007. I believe Buyer’s Edge supplements those merchants with Shopping.com listings.

Here are some relevant passages from the Accoona S-1:

a database of over 300,000 consumer products with features, specifications, images, and descriptions organized by category and subcategories. We supplement data on these 300,000 products through a syndication arrangement with a third-party, which also provides us with information on an additional 2.2 million products. This gives BuyersEdge access to information on over 2.5 million products;

As of May 30, 2007 there were over 269 merchants registered to use the BuyersEdge site
BuyersEdge also partners with other shopping comparison engines such as Shopping.com to further sell-through of click inventory and maintain a rich offering of product categories for consumers.

During March 2006, BE Comparison Corp. was incorporated as a wholly-owned subsidiary of Accoona to acquire the assets and assume certain liabilities of Internet Media Group, LLC (d/b/a BuyersEdge) (“BuyersEdge”). BuyersEdge is in the business of comparison shopping over the Internet. The acquisition consummated by BE Comparison Corp. was accounted for using the purchase method with an effective date of April 1, 2006.

BuyersEdge recognizes revenue from its shopping comparison engine as services are rendered. BE Comparison Corp’s revenue amounted to $202,938 and $-0- for the three months ended March 31, 2007 and 2006, respectively.

BuyersEdge recognizes revenue from its shopping comparison engine as services are rendered. BE Comparison Corp’s revenue amounted to $818,712 from April 1, 2006 (date of acquisition) to December 31, 2006.

On March 15, 2006, pursuant to the BuyersEdge Asset Purchase Agreement (“Asset Purchase Agreement”), Accoona created a wholly owned subsidiary for the acquisition of the assets and assumptions of certain liabilities of BuyersEdge for which it paid $5,000,000. BuyersEdge is in the business of providing Internet comparison shopping and related services. The acquisition was consummated by Accoona by creating a wholly owned subsidiary, BE Comparison Corp. and placing the assets and liabilities into it.


nokaut.pl said

if such company as Acoona was planning its IPO, our price comparison platform (www.nokaut.pl) should already be either a target of large-scale acquisition or the latest stock market favourite ;)

We are the second largest price comparison site in Poland with 950 merchants, about 3 million of unique users per month, 4.7 million shop offers (updated daily) and about 1 million products.

Brian, could you post some information on your blog about Polish price comparison sites? I believe it would be quite interesting for many readers…


Brian Smith said

Well, Accoona isn’t just about comparison shopping.

Sounds like Nokaut is doing well.

Unfortunately, I really haven’t been following the international market. And from all I’ve heard, it pales in comparison to the US market.

I know that the UK is probably the #2 market after the US and that all other European markets together probably just about equal the UK market (at least according to a recent conversation with someone in the know…if that person would like to elaborate, feel free!).


afreydin said

Actually, most of Accoona’s revenues are not coming from their comparison shopping portion at all. More than 80% is coming from their recently acquired etail division - DOD Marketing. DOD heads up sites such as ButterflyPhoto.com, LCDTVs.com, and PlasmaBay.com.


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