SingleFeed is seeking an Online Marketing Manager to take control of all online marketing efforts.

Role:
The Online Marketing Manager will set up and run all online marketing channels: search marketing (SEO, PPC), an affiliate program, a reseller program, display/graphical/banner buys, email marketing, lead generation, blogging, vlogging, guerilla marketing, etc. This person must be a metrics oriented marketer who can define goals and effectively manage campaigns to those goals.

Responsibilities:
SingleFeed is just starting to market its product. You will develop an online marketing plan for the business in coordination with the CEO and then be responsible for executing the plan. You will gather, track, and analyze key performance indicators to determine effectiveness of campaigns, and then optimize results.

You will be ‘in the trenches’ doing keyword research, creating landing pages, working with engineers to develop and enhance tracking systems, setting up, managing, and optimizing PPC campaigns on all the major networks, managing internal and external resources (contractors) to develop graphical media, setting up proper goal tracking for all marketing campaigns, adding relevant content to the site through blogging, running A/B tests for ads and landing pages, guerrilla marketing/evangelizing SingleFeed, researching and setting up an affiliate program and a reseller program, developing email campaigns, and much more.

Qualifications:
2-4 years of hands-on online marketing experience (SEO, PPC, affiliate programs, etc.).

Strong understanding of data analysis, campaign tracking, and ROI-driven optimization. Familiarity with online analytics packages like Google Analytics, CoreMetrics, Omniture, etc. Excel wizard.

Experience negotiating and executing CPA, CPC, CPM, affiliate, and other acquisition models

A budding entrepreneur. You will basically be running your own department, hiring and managing additional resources as necessary.

Strong written and oral communication skills.

Right to work in the US.

email ‘jobs at singlefeed dot com’