Before everyone takes this post the wrong way, yes, I was poking fun at how Yahoo! made a big deal out of Shop by Color in a press release, considering that other shopping engines have had this for a while, but I wasn’t poking fun at the actual funtionality. Shopping by color makes shopping fun. And yes, I’m being very serious. At the same time, merchants are horrible at listing all color options in data feeds, so this is a great benefit to them, too. All around, a great addition to Yahoo! Shopping. Shopzilla and Shopping.com, engines that have to pay for their traffic, should be adding features like this to make the user experience more attractive. Yes, they will still have to pay the gatekeeper (Google) for the initial click, but anything these shopping engines can do to convince users to come back directly the next time is worth it.

15 months after Shopwiki launched Shop by Color…
11 months after Become launched Shop by Color…
10 months after Smarter launched Shop by Color…
9 months after TheFind launched Shop by Color…

Yahoo! launches Shop by Color as a result of an internal coding competition.