Get ready for a slew of social shopping deals. Hearst announced today that it acquired Kaboodle. According to one report, the price was over $30m.

Congrats to Manish and his team!

As my readers know, I’ve never fully gotten on board the social shopping train. I think there’s a ton of potential, especially for female focused social shopping sites and for social networks like FaceBook which have the social part already ‘figured out’ and can layer the shopping part on top of it. Furthermore, Jellyfish has made incredible strides towards social shopping with an entertainment/game show focus.

Read my previous coverage of Kaboodle.