Become Sports New Look

by Brian Smith, on April 25th, 2007

Over the last couple months, it’s become pretty clear that Become has become more and more of a shopping comparison engine and less and less of a product research engine. Yes, the AIR (affinity index ranking is still there) and all that product research stuff (buying guides, discussions, etc.) is still there, but shopping search is the focus of the company.

Big difference with the redesigned homepage is the addition of ’shop by category’ section.

This comes on the heels of Become’s updated taxonomy for merchants.

ShareThis | Tags: Become, Comparison Engines

joelaz said

I still see their old site design. Perhaps it’s a test or hasn’t rolled out completely. I agree that they seem less focused on research and are shifting more towards a “traditional” comparison shopping engine.

~ Joe

April 25th, 2007 at 4:57 pm |

Brian Smith said

Yup…looks like a test. I’m sure it’ll be back.

Joe, you coming to the game? -b

April 26th, 2007 at 7:45 am |

djc said

I see the old design as well. I find it interesting that they are moving away from the pure “search engine” feel in favor of a more merchandised/browse experience. Maybe they hired the same designer that did Pronto.com’s redesign.

April 26th, 2007 at 11:42 am |

Jon said

Wow, we put something up for a 20min. test and you picked-up on it…I’m impressed ;).

April 26th, 2007 at 2:09 pm |

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