Diane Westgate - with google since end of last yr.
launched in june 06

on avg., 63% of carts are abandoned
why do they abandon?
-repetetive data entry
-too many accounts
-fear of sharing personal data

the opportunity - grow ecommerce by improving checkout
-streamline checkout process
-minimize number of accounts
-protect personal info

search -> find -> buy

value proposition
for buyers - conveninece, speed, confidence
for merchatns - more leads, more conversion, lower costs (free transaction processing on all checkout sales until 2008, beginning 2008, earn free transaction processing with AdWords)

fictitious retial co
black handbags - people are increasingly looking for checkout sellers

adwords and geckout
-promote biz with adwords
-get more traffic with geckout badge
-get higher sales conversion by offering streamlined checkout process
-lower your costs with free transaction processing