Google Base seems to be having some trouble keeping up with merchant (and other) uploads this holiday season. Merchants are used to feed (bulk upload) processing taking about 30mins, but for most accounts processing time now seems to be more like 2-3 days.

While frustrating, things like this happen. And Google Base is in Beta.

Unfortunately, though, this delay in processing causes other problems. Back in October, Google removed its upload limit, allowing feeds to be uploaded more than once per hour. Well, processing latency plus no upload limit causes more headaches for uploaders who can’t update their products. And because Google Base doesn’t have a robust customer service staff, I have a feeling a lot of merchants are not too happy right now as they can’t figure out what they’re doing wrong (nothing).