Just in time for the holidays, MSN Shopping has upgraded it’s coupon offerings with the assistance of Bargain Betty.

Coupons can be powerful drivers of sales (wow, bold statement, huh?!?), and I think consumers have become more savvy about discovering coupons/deals. It’s great that MSN Shopping has pulled all these deals together in one place.

MSN Shopping allows consumers to find coupons by category (Baby & Nursery, Flowers, Tools & Hardware, etc.) or by store (Blinds.com, FOSSIL, The Paragon, etc.)

The shopaholics at Bargain Betty update the coupons daily to make sure only valid coupons are syndicated to MSN Shopping.

The next step is for MSN Shopping to integrate these coupons right into the product results pages (as Yahoo! Shopping does)…right now there’s a nice ‘coupons by store’ graphic, but consumers have to click on it, figure out the deal, then make their way back to the product listings page.

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Integration of Shopping Coupons - October 14, 2005