CPC Rate Adjustment Day - NexTag and PriceGrabber

by comparisonengines, on October 18th, 2006

Within hours of each other, NexTag and PriceGrabber both announced rate hikes for the holiday season.

Here are the details:
NexTag - 25% increase across all categories effective November 2
PriceGrabber - 20% increase across all categories effective November 1

This follows Shopping.com’s announcement last week of a 20% increase across all categories effective November 1.

All engines claim that conversion rates increase during the holiday shopping season…makes some sense as browsers turn into buyers…but the other reason for these rate increases is that these engines have to cover their higher costs on Google Adwords and Yahoo! Search Marketing.

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Tags: Comparison Engines


chris said

Hmm… this is funny that they have to raise their rates as Google has seen fit to lower the relevance of comparison shopping sites other than shopping.com, nextag, etc. Thus, you’re looking at $1+ bid on terms like “shoes” if you haven’t been advertising for a long time.

October 20th, 2006 at 2:43 am |

ComparisonEngines.com » Blog Archive » Shopping.com Increases CPC Rates for Some Categories said

[...] lier and earlier. This is possibly a reflection of that. Last year’s increase was announced in early October and went into effect Nove [...]

September 16th, 2007 at 5:41 pm |

webspiderblog said

People should try my website at WebSpider.com. My customers only set a percentage of the actual sales… Not clicks. That way you don’t pay for bunk traffic.

October 29th, 2008 at 10:36 am |