CPC Price Floors on the Shopping Comparison Engines

by Brian Smith, on October 2nd, 2006

A number of people have asked me about the CPC rates on the shopping comparison engines. While the chart below isn’t perfect (please let me know if you identify a mistake), it will give you some idea of the price floors on Shopping.com, Shopzilla, NexTag, and Yahoo! Product Submit (YPS). Merchants can use this data to figure out unique opportunities. Analysts will most likely just be interested in tracking the minimum per click rate over time.

Zeros indicate no match for that particular category (for instance, SDC has a category for Vacuums and NexTag doesn’t. I’m not saying that NexTag doesn’t sell Vacuums, they just put it in a broader category that I couldn’t immediately identify). The bottom row is the average CPC rate.

CPC rates on the shopping comparison engines

Remember, these are just price floors. As with Google Adwords and Yahoo! Search Marketing, merchants on many shopping comparison engines are allowed to bid up their prices for featured placement.

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It’s Rishi » Consumer’s window shopping is expensive for merchants said

[...] ine office tech retailer so hopefully I can get an answer for this question in a few days. CPC Price Floors on the Shopping Comparison Engines [...]

October 3rd, 2006 at 3:45 am |

Shopping Comparison Engine cpc rates » Internet Marketing: SEO, PPC, Shopping Comparison and Analytics said

[...] or shopping comparison engines Shopping.com, Shopzilla, NexTag, and Yahoo!.Click here for shopping comparison engine cpc rates [...]

October 3rd, 2006 at 4:34 am |

jonc said

are there any #’s available for consumer electronics or computers?

great post! thx.

October 3rd, 2006 at 10:41 am |

Marc Mezzacca said

Nice post Bri.

Note that SDC has a bidding model, while Yahoo! has only flat pricing. Any idea about PriceGrabber?

October 4th, 2006 at 9:21 am |

Show 10-08-06: PPC Through the Roof, eBay Restricts Private Seller Feedback, Worldstock, ResellRescue Ticket Sales, Video How-To, Remainder Books, Shampoo Threat : E-Auction-Air - eBay,e-Commerce News and Information said

[...] #8230;think again. Brian Smith reports in his ComparisonEngine blog on the average CPC (Cost-Per-Click) by category for sev [...]

October 8th, 2006 at 10:48 pm |

SEO'Brien said

Have you ever done an analysis of CSE cost per click rates and top CPCs from paid search? My assumption is CSEs are basing their rates on top 3 positions in paid search without acknowledging most advertisers can’t afford those rates.

Paul
SEO’Brien.com

October 14th, 2006 at 10:39 pm |

ComparisonEngines.com » Blog Archive » TheFind Monetizes Shopping Search Through Shopping.com said

[...] revenue share with Shopping.com starts around 60%, but can scale much higher. Assuming an average CPC of just about $0.40 for the price floors [...]

February 10th, 2007 at 8:23 pm |

ComparisonEngines.com » Blog Archive » Shopping.com Increases CPC Rates for Some Categories said

[...] -As for the baby goods, not really sure. -As for the Watches, maybe Shopping.com was just too out of line with the going industry average [...]

September 16th, 2007 at 5:39 pm |

TheFind Monetizes Shopping Search Through Shopping.com | ComparisonEngines.com said

[...] revenue share with Shopping.com starts around 60%, but can scale much higher. Assuming an average CPC of just about $0.40 for the price floors for the shopping engines, you can assume that TheFind will make at the minimum, an average of [...]

December 24th, 2007 at 8:30 pm |

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