ShopWiki hires CMO…
-Shoshana Zilberberg-Winter
And so it begins. ShopWiki is going to expand marketing efforts, work on the user experience (thank you!), and start branding. Shoshana comes to ShopWiki from Audible. Before that, she was VP of Marketing and co-founder of Sixdregrees. Before that, she picked up lots of branding experience working for Kirshenbaum Bond & Partners. ShopWiki and Shoshana have a nice challenge ahead of them. I’m not sure if a branding campaign is what ShopWiki needs right now, but I’ll be happy to be proved wrong. First step is to improve the UX…a lot of potential there as ShopWiki isn’t forced to optimize for click revenue right now.

Scripps names Director of Content & Marketing for Interactive Unit…
-Adam Symson, 31
After the quickly put together, but nonetheless successful cross promotion of Shopzilla throughout the Scripps Network last year, it makes a ton of sense that Scripps is naming an executive to “assist the company’s interactive businesses in their implementation of branding strategies as well as act as a liaison between the interactive media division and other Scripps media properties to help with coordinated branding efforts.” What a cool job with tons (and tons) of potential. Symson was formerly the Director of News Strategy and Operations for the Scripps Television Station Group. Hopefully Shopzilla will finally take advantage of that Snoopy connection.

Related:
Official Scripps Symson press release - September 21, 2006
Official ShopWiki Shoshana press release - September 19, 2006
Chutes and Ladders - August 12, 2006