Shopping.com Gets New Look

Shopping.com released a new look today. I’m not going to flood this page with before and after shots.

Considering that Shopping.com ‘pioneered online comparison shopping’, I’m a bit disappointed that I couldn’t find one product detail page (for a normalized SKU) that featured products above the fold…a ton of emphasis on graphical advertising and page/category Sponsorships.

What do you think of the new design?


nicolasleroy said

Difficult to say : I don’t see any differences between what I see today and what I saw last week … Could you tell if the new radical is a radical change from the previous ? If yes, they may have roll backed it, or let it appear on some servers (bucket testing in progress?)


Brian Smith said

You’re right, SDC let know it’s just a test - not completely rolled out.


ComparisonEngines.com » Blog Archive » Shopping.com’s New Look said

[...] ew Look Posted by Brian Smith at September 27th, 2006 The new look that I spotted back on September 11 is now fully rolled out. To me, the big [...]