Last week Yahoo! released 2 new shortcuts. The first (example above), for coupons was picked up by Adam Viener of Revenews and I mentioned it in a Search Engine Watch blog post. In that post, I said that the comments on Revenews seem to suggest that Coupon Cabin is providing the coupon codes, but Chris Saito of Yahoo! Shopping told me they “aggregate coupons/rebates from multiple sources but haven’t released specific partners.”

Chris also alerted me to a new ‘cheap’ shortcut (example above) for products which have been marked down in Yahoo! Shopping/Yahoo! Product Submit. Here are some examples: cheap digital camera, cheap mp3 player, cheap furniture.

As a consumer, I love both of these new shortcuts. The coupon shortcut saves me a ton of time clicking around multiple sponsored and organic links for valid coupon codes. The cheap shortcut gives me quick access to the sales rack at Yahoo! Shopping.

As a merchant advertising on the shopping comparison engines, including Yahoo! Shopping/Yahoo! Product Submit, I love that my sales have the potential for greater exposure through Yahoo!. If you’re a merchant, make sure you’re taking advantage of this new feature by filling out the ’sale-price’ field on Yahoo! Product Submit.

According to comScore (found through Safa Rashtchy’s August 28th research note), “Yahoo! is the prior destination for six of the top ten e-commerce sites which reflects Yahoo!’s strong reach and prevalent usage.” These shortcuts are great moves by Yahoo! to control a bit more of the ecommerce pie.