A friendly reader (thanks for the tip) pointed out to me that Google Base has a help topic for simple reporting and statistics. This yet to be launched feature (I couldn’t find it in any Google Base accounts I have), will provide users with Impressions, Clicks, and Page Views (assuming you host the item on Google Base).

From the help section:

“Clicks and impressions statistics are updated daily; page views statistics are updated many times throughout the day.

Statistics are available as far back as June 7, 2006. If you created an item before that date, then impressions, clicks, and page views that occurred before that date will not be reflected in the statistics.”

I love metrics, so any additional information I can get my hand on is a good thing. This is a great feature for those Google Base submitters who don’t have a website (and therefore can’t use Google Analytics or another analytics service), but want to track how their listings are performing. Using this information, submitters to Google Base should be encouraged to test out different titles/descriptions and additional attributes to see the impact on impressions, clicks, and page views. Is this a response to the simple simple statistics eBay provides its sellers? Does this tie into Google Checkout, Google Adwords for Google Base, SKU level Adwords bidding, Google’s overall shopping ambitions, and the Google Implant? Who knows…I’ll let the Google mob take this and run with it…but sometimes a feature is just a feature.