Update: Jellyfish.com is now live. Here’s the WSJ article (subscription required). Here’s the company press release.

Jellyfish has generated buzz in the blogosphere and beyond through smart PR. Basically, the company seeded the influencers which I have a feeling led to an easier time working with the big boys (one of which has the ‘exclusive’ on Monday).

In a world where I get 20 irrelevant, canned, and absolutely annoying press releasey emails a week, Garrett French of Search Engine Lowdown delved into Jellyfish’s strategy with some help from Mike Manuel of Media Guerilla.

First, read Garrett’s interview with Mark McGuire to get a bit more background on the company…and check out some of the links on the ‘attention economy’.
Second, read Mike Manuel’s post about Do It Yourself PR and what he thinks of Jellyfish’s strategy.

Not saying that Jellyfish has all the answers, but seeding the influencers AND including them in the discussion seems like a solid foundation for a messaging campaign.