Back in early March, I mentioned 88Slide. I worked with the Executive Producer, Noah Bonnett, years ago at VarsityBooks.com.

Dealhack.com ran with the idea of sponsoring 88Slide which resulted in this week’s iPod Nano giveaway. Dealhack was tightly integrated into the 1 minute trivia show format…this wasn’t just a pre-roll credit. Check out today’s episode below to see what I mean and for your chance to win an iPod nano (embedded here, but go directly to 88Slide to enter your answer).

Noah was a development executive at Endemol USA (the international reality TV production company behind Big Brother, Fear Factor, Deal or No Deal and Extreme Makeover: Home Edition). Noah went to CES in January, had an epiphany about short-form content, returned to LA, left the company, and basically took everything he knew from his experience in the game show world and just did it all himself (except host).

I really like this format. Noah is still figuring things…he gets a good amount of organic traffic to his site (people returning over and over to view the new questions and previous days answers), but episodes distributed through YouTube sometimes clock well over a thousand views…his recent Cinco de Mayo episode is at 100,000 views and counting.

This isn’t a paid advertisement for 88Slide. This is a no-brainer advertising/branding opportunity. Yes, I’m biased b/c I’m Noah’s friend and because I’m a Media 2.0 junkie, but think about the business model and economics of the format for a second.

More importantly, Michael Bell, CEO of Dealhack told me “it has been a real pleasure working with Noah. Throughout the process, it has felt much more like a collaboration than a vendor relationship. He has really focused on figuring out what will work best for us at each stage of our interaction.”

Here’s the press release which got picked up by about 20 blogs, including Podcasting Tricks and Paul Colligan. Dealhack was mentioned in every episode this week, on the answer submission landing page, on the 88Slide blog, and in all email communications to 88Slide subscribers.

Isn’t this creative advertising format worth a test?

Related Posts:
$100 to reach 1500+ unique users - March 6, 2006
88Slide.com - Online Trivia - March 14, 2006