Web 2.0 in Retailing - Fry’s

Fry's Electronics on Web 2.0 Technology on retail sites

Some quick thoughts from Fry’s (NOT Fry’s Electronics) VP of Sales and CTO, Rudy Pataro. This is not an interview (no direct quotes), just what I picked up from his brief talk.

Web 2.0 technologies - AJAX, RSS, etc. Tons of interest from start-ups, but in the retail space, there isn’t much excitement or traction. Why aren’t we taking advantage of those technologies?

3 examples of Web 2.0 technologies to think about:
-On site search. Why is it that when you do a search, you get multiple pages and have to go to page 1 then page 2 then page 3, etc. With AJAX, you can scroll through the items dynamically. Also, which products do you put on a particular category page? Why not put them all and allow your users to navigate through the information. (If anyone is interested in this concept, I have a friend working on this idea)
-Tagging. Consumers might tag products in a different way than you categorize them. Their tagging system is more helpful for them, and you should be open to it.
-Site management. Most people think of RSS from a consumer point of view. But if you’re getting all this syndicated content from a ton of sites, doesn’t it just become like email spam? From a retailer perspective, though, maybe RSS allows for a better way to handle inventory management.


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