Shopzilla currently powers AOL Shopping’s comparison engine listings. AOL promotes these listings through AOL Search - there’s a Shopzilla content module at the top of the search engine results page (SERP) for most product searches:

With the AOL/Google deal signed, I wonder if Froogle might eventually replace Shopzilla in AOL Shopping. While I don’t think Froogle is anywhere near as easy to use at Shopzilla and is therefore a bad match for AOL users, this could be an opportunity for Froogle to step up.

I haven’t seen any comments from analysts covering Scripps, but I’m obviously wondering what kind of traffic AOL drives to Shopzilla and what % of Shopzilla’s revenue comes from it’s AOL deal.