The seventh edition of Froogle News just came out. It’s refreshing to see any news come from the Froogle team…

1. Feed Uploads
“The feedback to our survey question from last quarter was overwhelming: Uploading your FTP feed is the hardest part about getting your products on Froogle. In response, we’ve created a quick and easy alternative for uploading your feed. The Merchant Center upload gives you the ability to upload your feed directly through the Froogle Merchant Center. ”

“No need to sign in to your FTP account or drag and drop your file into Internet Explorer. All you have to do is log in to the Merchant Center, select your feed file, and upload.”

Why does this matter? While you techies out there might be laughing, submitting a product feed through FTP can be so trying that many merchants just give up. This is a much better solution (for some) which I’ll test out in the next couple days. It’s important to note that Froogle is not the only merchant which offers this option.

2. Merchants Group
“Have questions about Froogle? The Froogle Merchants Group is a great way to discuss everything from how to create and upload a feed to tips for your product listings. This unmoderated discussion group, available on Google Groups 2, is open to anyone who wants to share their ideas about Froogle. To join the group, click on the link below. If you already have a Google Account, just sign in with your username and password. http://groups-beta.google.com/group/Froogle-Merchants”

Why does this matter? You’ve got to read some of the posts…funny enough, a couple merchants are having some problems with Froogle. I’ll admit that I just gave up on submitting to Froogle as I couldn’t get a real person to answer any of my questions. Yes, I know Froogle is in BETA. Yes I know that Froogle is free. Yes, I know that plenty of merchants are very happy with Froogle and have had no problems using the service.